The name Aston Martin has always been synonymous with elegance, performance, and exclusivity. Known for crafting some of the world’s most desirable sports cars, the British marque made a bold leap into the luxury SUV segment with the Aston Martin DBX. This was not just a diversification strategy—it was a carefully executed move to deliver a vehicle that combines Aston Martin’s traditional craftsmanship with the versatility of an SUV.
Since its debut, the Aston Martin DBX has redefined what it means to drive a performance SUV. With a perfect blend of power, design, and luxury, the DBX isn’t just a family car—it’s a lifestyle statement.
Table of Contents
Design: Elegance on Wheels
One look at the DBX, and it’s clear that Aston Martin did not compromise on design. The DBX embodies the elegance of the brand’s sports cars, now repackaged in a robust yet sophisticated SUV form.
- Exterior Styling: The front grille, a signature element of the Aston Martin family, makes a bold statement. The sleek LED headlamps, muscular shoulders, sculpted sides, and coupe-like silhouette give it a sporty stance. The rear-end flaunts a ducktail spoiler and full-width LED tail light, reminiscent of the Vantage.
- Aerodynamics: Despite its SUV body, the DBX offers excellent aerodynamic efficiency. Active aerodynamics and underbody panels help in reducing drag and enhancing performance at high speeds.
- Color and Customization: Customers can choose from a wide palette of exterior colors, premium wheels, and bespoke design options from Aston Martin’s ‘Q’ customization service.
Interior: A World of Luxury
Step inside the Aston Martin DBX, and you’re welcomed into an atmosphere that exudes handcrafted luxury.
- Cabin Layout: A well-balanced layout that mixes traditional analog craftsmanship with modern digital interfaces. Premium materials like full-grain leather, Alcantara, and real wood or metal trims are used throughout.
- Seating and Comfort: The DBX is a 5-seater SUV offering spacious interiors with plush, ventilated, and heated seats. Rear passengers enjoy ample legroom and panoramic views through the full-length glass roof.
- Technology:
- A 12.3-inch digital driver’s display.
- 10.25-inch infotainment screen (controlled via a rotary dial).
- Apple CarPlay, 360-degree camera, premium audio systems (B&O or optional Aston Martin system), and wireless charging are all integrated.
- Cargo Space: With 632 litres of boot space, the DBX proves it’s not just style over substance. Fold the rear seats, and you can fit in gear for weekend trips or even large luggage.
Engine & Performance
Under the hood, the Aston Martin DBX packs serious power. The company turned to their long-time partner Mercedes-AMG for a robust and refined engine.
- Engine Specification:
- 4.0-litre twin-turbocharged V8
- Power output: 542 hp
- Torque: 700 Nm
- Transmission:
- 9-speed automatic gearbox
- All-wheel-drive system with active central differential and electronic rear limited-slip differential
- Performance Stats:
- 0-100 km/h in just 4.5 seconds
- Top speed: 291 km/h
- Handling and Ride Quality:
- Air suspension with triple-chamber adaptive dampers
- 48-volt electronic anti-roll control system
- Five terrain modes (including off-road settings)
The DBX offers agile handling, cornering stability, and ride comfort that few SUVs can match. Whether it’s carving through twisty mountain roads or cruising highways, the DBX feels balanced and confident.
Off-Road Capability
Unlike many luxury SUVs that shy away from real off-roading, the DBX can actually get dirty:
- Hill descent control
- Adjustable ride height (via air suspension)
- AWD with torque vectoring
- Terrain driving modes (sand, gravel, snow, etc.)
Though most owners won’t take their Aston Martin DBX rock crawling, it’s capable of handling dirt trails, rough roads, and steep inclines with ease.
Safety Features
Aston Martin didn’t cut corners on safety. The DBX is equipped with cutting-edge features that ensure both driver and passenger safety:
- Adaptive Cruise Control
- Lane Keep Assist
- Blind Spot Monitoring
- Emergency Braking
- 360-degree Parking Camera
- Multiple airbags and advanced chassis control
Variants and Expected Price (India)
While international markets have had access to the DBX since 2020, Indian car enthusiasts have something exciting to look forward to. Here’s a breakdown of expected variants and prices:
- Aston Martin DBX V8 – ₹3.82 Crore (ex-showroom)
- Aston Martin DBX707 – ₹4.63 Crore (ex-showroom, India)
- Aston Martin DBX707 AMR23 Edition (if launched) – ₹4.9+ Crore (Estimated)
These prices position the DBX as a high-end luxury SUV, competing with the likes of Lamborghini Urus, Bentley Bentayga, and Rolls-Royce Cullinan.
Rivals in the Segment
In the ultra-luxury performance SUV market, the DBX faces stiff competition:
- Lamborghini Urus – Sporty dynamics, more aggressive design
- Bentley Bentayga – Traditional British opulence
- Porsche Cayenne Turbo GT – German engineering and handling precision
- Rolls-Royce Cullinan – Unmatched ride quality and prestige
Yet, what sets the DBX apart is its perfect balance of style, performance, and exclusivity—without trying too hard to be flashy.
Aston Martin DBX707 – The Beast Within
In 2022, Aston Martin upped the ante by launching the DBX707, the most powerful luxury SUV in the world at the time.
- 707 hp (Hence the name)
- 900 Nm torque
- 0-100 km/h in 3.3 seconds
- New performance brakes, upgraded suspension, and sporty interiors
The DBX707 is for those who want the pinnacle of power, refinement, and aggressive styling—all in one super SUV package.
Ownership Experience
Owning an Aston Martin is about much more than just driving a car:
- Exclusivity: Unlike mass-market luxury SUVs, the DBX is rare on Indian roads.
- Customization: Aston’s Q division allows owners to personalize every inch of the car—from seat stitching to badge placement.
- Service & Support: In India, Aston Martin has expanded its dealership and service network in major metro cities.
Final Verdict: Should You Buy the Aston Martin DBX?
If you’re in the market for a performance SUV and want a vehicle that exudes exclusivity, elegance, and sheer power, the Aston Martin DBX is a top contender. It doesn’t try to be overly flamboyant like some rivals, but it holds its own in terms of luxury and presence.
Pros:
- Powerful AMG-sourced engine
- Timeless design and elegance
- Handcrafted interiors with high-tech features
- Real off-road capability
- Aston Martin exclusivity
Cons:
- High price tag
- Limited service centers in India
- Infotainment system not touchscreen (in earlier models)
Conclusion
The Aston Martin DBX is not just an SUV—it’s a milestone in Aston Martin’s 100+ year journey. It offers buyers the chance to own a luxurious yet versatile vehicle that delivers breathtaking performance, cutting-edge tech, and unmatched refinement. For those who demand exclusivity with everyday practicality, the DBX is a dream come true.
If you’re ready to make a bold statement on the road—whether in Mumbai, Delhi, or Dubai—the DBX awaits.
