The Mahindra Thar Roxx has always been an icon in India’s off-road and adventure vehicle segment. With its rugged design, go-anywhere capability, and cult-like following, the Thar stands tall among its peers. In 2025, Mahindra takes its legacy to the next level with the all-new Mahindra Thar Roxx. Designed with more aggression, built with advanced off-road enhancements, and loaded with modern tech, the Thar Roxx is not just a 4×4 SUV – it’s a lifestyle statement.
In this detailed blog post, we delve deep into what makes the Mahindra Thar Roxx stand apart in India’s competitive SUV landscape. We’ll explore its design, engine performance, features, off-road capabilities, interiors, variants, price expectations, and future potential.
Table of Contents
1. Evolution of Mahindra Thar Roxx
The Mahindra Thar Roxx is an evolution of the iconic Thar, taking cues from its existing legacy while amping up the style and substance. Mahindra has reimagined the Thar Roxx for 2025 with aggressive styling elements, exclusive features, and mechanical enhancements aimed at hardcore off-roaders.
While the regular Thar has become a favorite among urban buyers, the Thar Roxx is squarely aimed at adventure enthusiasts, camping lovers, and those who take the road less traveled. Think of it as a more rugged, refined, and bolder version of the already iconic SUV.
2. Bold and Muscular Exterior Design
The Mahindra Thar Roxx is immediately recognizable thanks to its brawnier and beefier design:
- Unique Front Grille with blacked-out treatment and ROXX badging
- Wide Fender Arches for an aggressive, planted stance
- Rock Sliders and redesigned front and rear bumpers
- Heavy-Duty Tow Hooks and factory-fitted roof rack
- Exclusive Alloy Wheels with All-Terrain Tyres (17-inch or 18-inch depending on variant)
- Dual-Tone Color Schemes and optional matte finishes
LED DRLs, projector headlamps, fog lamps, and integrated LED tail-lamps further enhance the premium rugged appeal of the Thar Roxx.
3. Enhanced Off-Road Capabilities
Where the Mahindra Thar Roxx truly shines is in its off-road credentials. Mahindra has gone the extra mile to equip the Roxx variant with features that make it ready for extreme adventures:
- Mechanical Locking Rear Differential
- Low Range Transfer Case
- 4×4 with Shift-on-Fly Mechanism
- Improved Approach and Departure Angles
- Raised Ground Clearance (~226 mm)
- Specially Tuned Suspension for Rock Crawling
- Off-Road Traction Modes for Sand, Snow, Mud
- Protective Underbody Skid Plates
Whether it’s mud, sand, snow, or rocks, the Thar Roxx is built to conquer it all. Off-roading enthusiasts will appreciate its terrain-specific adaptability.
4. Engine and Transmission Options
Under the hood, the Mahindra Thar Roxx retains the proven and powerful engine options from the Thar lineup:
4.1 Petrol Engine:
- 2.0L mStallion TGDi Turbo Petrol
- Power: 150 bhp
- Torque: 320 Nm
4.2 Diesel Engine:
- 2.2L mHawk Diesel
- Power: 130 bhp
- Torque: 300 Nm
Both engines are paired with either a 6-speed manual or a 6-speed torque converter automatic transmission.
The refined tuning and robust build ensure a balance of power and reliability for both city roads and rough terrains. The Mahindra Thar Roxx delivers a versatile driving experience, from highways to hardcore off-road expeditions.
5. Interiors: Rugged Meets Modern
While the outside screams ruggedness, the inside of the Thar Roxx is surprisingly modern and comfortable:
- All-Black Cabin Theme with contrast stitching
- Touchscreen Infotainment System (8-inch) with Apple CarPlay and Android Auto
- Premium Sound System tuned for cabin acoustics
- Water-Resistant Upholstery and floor mats
- Roll-Cage Integration for added safety
- Automatic Climate Control, Cruise Control
- Multi-Functional Steering Wheel and TFT Display
- Ambient Lighting for a stylish feel during night drives
- Multiple USB Charging Ports and 12V Power Socket
The Mahindra Thar Roxx balances comfort and practicality, making it an ideal choice for long adventure trips as well. Its intuitive layout ensures ease of use even in extreme driving conditions.
6. Variants and Features
The Mahindra Thar Roxx is expected to be available in multiple variants to suit various off-road needs:
- ROXX Diesel MT
- ROXX Diesel AT
- ROXX Petrol MT
- ROXX Petrol AT
Key standard and optional features:
- Reverse Parking Camera
- Hill Descent and Hill Hold Control
- TPMS (Tyre Pressure Monitoring System)
- Removable Roof Panels
- Side and Curtain Airbags
- Connected Car Technology
- Rear Defogger and Wiper
- Electrically Adjustable ORVMs
- Rear AC Vents (New addition)
7. Safety and Technology
Mahindra is making safety a priority in the Thar Roxx:
- Dual front airbags + side airbags
- ABS with EBD
- Electronic Stability Program (ESP)
- Roll-over mitigation
- ISOFIX mounts for child seats
- Strong Ladder Frame Chassis with Crash Compliance
- Speed Alert System and Driver Seatbelt Reminder
- Emergency Call Button (connected to telematics)
Combined with off-road features like hill-hold and hill-descent, the Thar Roxx offers complete peace of mind.
8. Expected Price and Launch Timeline
The Mahindra Thar Roxx is expected to be priced slightly higher than the current top-spec Thar, given its added features and off-road enhancements. Estimated ex-showroom prices:
- Petrol MT: ₹14.8 lakh
- Petrol AT: ₹15.8 lakh
- Diesel MT: ₹15.2 lakh
- Diesel AT: ₹16.2 lakh
Expected Launch: Mid to Late 2025
Bookings are expected to open around June 2025, with deliveries commencing soon after.
9. Competitors in the Market
The Thar Roxx enters a niche segment but will face competition from:
- Force Gurkha Xtreme
- Maruti Jimny Alpha 4×4
- Toyota Hilux (at a higher price point)
- Jeep Wrangler (as a premium offering)
- Upcoming Tata Sierra EV (as an alternative lifestyle vehicle)
However, none in its immediate price range offer the same mix of rugged looks, features, and legacy as the Mahindra Thar Roxx.
10. Who Should Buy the Thar Roxx?
The Mahindra Thar Roxx is for those who want more than a vehicle – they want a companion for every trail and challenge. It’s ideal for:
- Off-road adventure lovers
- Overlanding and camping enthusiasts
- Motorheads who want a second lifestyle SUV
- People looking for a weekend getaway machine
- Customization seekers who love modding their rides
The Mahindra Thar Roxx is designed to not just perform but also to inspire a sense of freedom and exploration.
11. Personalization & Accessories
Mahindra offers a wide range of accessories for the Thar Roxx:
- Winch kit
- Camping rooftop tents
- Auxiliary LED light bars
- Roof-mounted luggage carriers
- Dash-mounted GPS navigation unit
- Grab handles, off-road jacks, and recovery gear
Owners can personalize their Mahindra Thar Roxx for their unique adventure needs.
Conclusion: The New Standard in Off-Road Adventure
The Mahindra Thar Roxx redefines what it means to drive off the beaten path. With bold styling, serious off-road hardware, a feature-rich cabin, and the trust of Mahindra’s engineering, the Thar Roxx is a dream come true for 4×4 purists and modern-day explorers alike.
Whether you’re navigating city streets or climbing rocky trails, the Thar Roxx delivers unmatched presence and performance. As Mahindra continues to evolve its offerings, the Thar Roxx marks a significant step toward making serious off-roading more accessible, comfortable, and exciting.
For buyers seeking a bold, reliable, and fully capable off-road SUV that also doubles as a comfortable everyday vehicle, the Mahindra Thar Roxx is a well-rounded choice. It is not just a new variant, it’s a statement – of strength, adventure, and individuality.