Urus SE vs Bentayga
The ultra-luxury SUV segment has become the playground for automotive excellence, where Italian flair meets British refinement. Two titans dominate this exclusive space: the Lamborghini Urus SE and the Bentley Bentayga. Both vehicles represent the pinnacle of performance, craftsmanship, and prestige, but they approach luxury from distinctly different angles. Let’s dive deep into what makes these automotive masterpieces stand out and which one deserves a spot in your garage.
Table of Contents
Performance: Where Speed Meets Sophistication
Lamborghini Urus SE: The Hybrid Powerhouse
The Urus SE marks Lamborghini’s bold step into electrification without sacrificing the brand’s legendary performance DNA. Under the hood sits a plug-in hybrid powertrain combining a twin-turbocharged V8 engine with an electric motor, delivering a combined output of approximately 800 horsepower. This electrified setup allows the Urus SE to sprint from 0 to 60 mph in just 3.4 seconds, making it one of the fastest SUVs on the planet.
The hybrid system isn’t just about raw power. It offers an all-electric range of around 37 miles, perfect for silent city cruising while saving fuel. When you need the full fury of Italian engineering, the combined powertrain delivers explosive acceleration that pins you to the hand-stitched seats. The top speed exceeds 190 mph, proving that family-friendly practicality doesn’t mean compromising on thrills.
Bentley Bentayga: Traditional Power with Modern Refinement
The Bentley Bentayga takes a more traditional approach to performance. Available with multiple engine options, the range-topping Speed variant features a 6.0-liter twin-turbocharged W12 engine producing 626 horsepower and 664 lb-ft of torque. While the numbers might seem modest compared to the Urus SE, the Bentayga’s power delivery is silky smooth and relentlessly capable.
The Bentayga Speed accelerates from 0 to 60 mph in 3.8 seconds and reaches a top speed of 190 mph. What sets it apart is the effortless nature of its performance. There’s no drama, no announcement—just seamless, wave-like power that propels this two-and-a-half-ton luxury liner with surprising grace. The Bentayga also offers a V8 option for those seeking better fuel economy without sacrificing too much performance.
Design Philosophy: Angular Aggression vs. Elegant Presence
Lamborghini Urus SE: Italian Audacity
The Urus SE is unmistakably a Lamborghini. Sharp angles, aggressive lines, and an athletic stance make it look like it’s moving even when standing still. The front fascia features the signature Y-shaped LED headlights and a hexagonal grille that screams performance. The low roofline and muscular haunches give it a coupe-like silhouette despite its SUV dimensions.
Inside, the cabin blends cutting-edge technology with Italian craftsmanship. The dashboard is driver-focused, featuring multiple digital displays, including a configurable instrument cluster and a central touchscreen. Carbon fiber accents, Alcantara upholstery, and hexagonal design elements throughout the interior remind you that this is a supercar that happens to have four doors and elevated ground clearance.
Bentley Bentayga: British Refinement
The Bentayga embodies understated elegance. Its design is more curvaceous and flowing, with chrome detailing and the iconic matrix grille dominating the front end. LED matrix headlights with crystal-cut detailing add a jewelry-like quality to the face. The Bentayga doesn’t shout for attention; it commands respect through its imposing presence and refined proportions.
Step inside the Bentayga, and you enter a world of unparalleled luxury. Hand-stitched leather covers nearly every surface, complemented by real wood veneers sourced from sustainable forests. The rotating display in the center console is a technological marvel, offering three faces: a 12.3-inch touchscreen, three analog dials, or a clean veneer panel. Bentley’s attention to detail is extraordinary, with optional features like diamond-quilted leather and champagne coolers in the rear.
Technology and Features: Modern Luxury Redefined
Urus SE Technology
The Urus SE comes loaded with Lamborghini’s latest technology. The ANIMA drive mode selector offers multiple driving personalities, from Strada (street) to Corsa (race), with the addition of EV mode for all-electric driving. The hybrid system intelligently manages power distribution between the combustion engine and electric motor.
The infotainment system features dual touchscreens with haptic feedback, smartphone integration, and a premium sound system. Advanced driver assistance features include adaptive cruise control, lane-keeping assist, and a 360-degree camera system. While Lamborghini has improved its technology offerings, the focus remains firmly on driving excitement rather than autonomous features.
Bentayga Technology
Bentley has equipped the Bentayga with cutting-edge technology wrapped in traditional luxury. The Bentley Rotating Display is a showpiece, while the Naim for Bentley premium audio system delivers concert-hall sound quality with 2,200 watts of power through 20 speakers.
The Bentayga offers extensive driver assistance features, including night vision, heads-up display, and traffic sign recognition. The My Bentley connected car app allows owners to remotely check vehicle status, pre-condition the cabin, and even monitor the car’s location. For rear passengers, optional tablet-style entertainment screens and a removable Mulliner tablet ensure everyone travels in comfort.
Price Point: Investment in Excellence
Lamborghini Urus SE Pricing
The Urus SE starts at approximately $260,000 in the United States. However, Lamborghini buyers rarely opt for base specifications. With extensive personalization options through the Ad Personam program, including custom paint colors, interior materials, and carbon fiber packages, the final price can easily exceed $300,000. The hybrid technology and improved efficiency justify the premium over the standard Urus.
Bentley Bentayga Pricing
The Bentley Bentayga range starts around $220,000 for the V8 model, while the Speed variant commands approximately $250,000. Like the Urus, Bentayga buyers have access to nearly unlimited customization through Bentley’s Mulliner division. Bespoke paint colors, personalized embroidery, and rare wood veneers can push the price well beyond $300,000.
Ownership Experience: Beyond the Price Tag
Owning either vehicle means joining exclusive clubs. Lamborghini owners become part of a vibrant community with track days, rally events, and exclusive gatherings. The brand’s motorsport heritage permeates the ownership experience.
Bentley offers a more refined ownership journey, with white-glove service and access to luxury lifestyle events. The brand’s 100-year heritage means joining a legacy of British craftsmanship and engineering excellence.
Maintenance costs for both are substantial. The Urus SE’s hybrid system requires specialized service, while the Bentayga’s W12 engine demands meticulous care. Extended warranties and service packages are wise investments for either vehicle.
The Verdict: Which Throne to Choose?
The Lamborghini Urus SE is perfect for those who want their luxury SUV to deliver supercar thrills with modern hybrid efficiency. It’s the extroverted choice, the vehicle that makes a statement at every stoplight. Families who want practicality without sacrificing performance will find the Urus SE irresistible.
The Bentley Bentayga suits buyers who value tradition, craftsmanship, and effortless luxury. It’s the vehicle for those who appreciate the finer details, from hand-stitched leather to perfectly matched wood veneers. The Bentayga is the choice for those who arrived long ago and no longer need to announce their presence.
Both vehicles represent automotive excellence at the highest level. The decision ultimately comes down to personality: do you want Italian passion or British poise? Either way, you’re getting one of the finest luxury SUVs money can buy in 2025.
